{"id":985,"date":"2025-12-01T20:32:49","date_gmt":"2025-12-01T20:32:49","guid":{"rendered":"https:\/\/zerkom.de\/gesetzgebung\/"},"modified":"2026-01-08T17:06:22","modified_gmt":"2026-01-08T17:06:22","slug":"gesetzgebung","status":"publish","type":"page","link":"https:\/\/zerkom.de\/en\/gesetzgebung\/","title":{"rendered":"Gesetzgebung"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"985\" class=\"elementor elementor-985 elementor-69\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b219390 e-con-full e-flex e-con e-parent\" data-id=\"b219390\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2324783 elementor-widget elementor-widget-html\" data-id=\"2324783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<!DOCTYPE html>\r\n<html lang=\"en\" style=\"scroll-behavior: smooth;\">\r\n<head>\r\n    <meta charset=\"UTF-8\">\r\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\r\n    <title>Legislation & EmpCo Directive | ZERKOM\u00ae<\/title>\r\n    <style>\r\n        \/* VORSCHAU-HELFER *\/\r\n        body {\r\n            margin: 0;\r\n            padding: 0;\r\n            background-color: #ffffff;\r\n        }\r\n    <\/style>\r\n<\/head>\r\n<body style=\"margin:0; padding:0; background-color: #ffffff;\">\r\n\r\n<div class=\"zk-modern-page\">\r\n\r\n  <style>\r\n    \/* =========================================\r\n       STYLES (Modern & Animated)\r\n       ========================================= *\/\r\n    .zk-modern-page {\r\n      \/* CI COLORS *\/\r\n      --zk-lime-50: #f7fee7;\r\n      --zk-lime-100: #ecfccb;\r\n      --zk-lime-400: #a3e635;\r\n      --zk-lime-500: #84cc16; \r\n      --zk-lime-600: #65a30d;\r\n      \r\n      --zk-slate-50: #f8fafc;\r\n      --zk-slate-100: #f1f5f9;\r\n      --zk-slate-200: #e2e8f0;\r\n      --zk-slate-300: #cbd5e1;\r\n      --zk-slate-600: #475569;\r\n      --zk-slate-800: #1e293b;\r\n      --zk-slate-900: #0f172a;\r\n      \r\n      --zk-shadow-sm: 0 1px 3px 0 rgb(0 0 0 \/ 0.1), 0 1px 2px -1px rgb(0 0 0 \/ 0.1);\r\n      --zk-shadow-md: 0 4px 6px -1px rgb(0 0 0 \/ 0.1), 0 2px 4px -2px rgb(0 0 0 \/ 0.1);\r\n      --zk-shadow-lg: 0 10px 15px -3px rgb(0 0 0 \/ 0.1), 0 4px 6px -4px rgb(0 0 0 \/ 0.1);\r\n\r\n      \/* DSGVO-Update: Nutzung von System-Schriftarten statt Google Fonts *\/\r\n      font-family: 'Inter', system-ui, -apple-system, \"Segoe UI\", Roboto, \"Helvetica Neue\", Arial, \"Noto Sans\", \"Liberation Sans\", sans-serif;\r\n      \r\n      line-height: 1.6;\r\n      color: #475569; \/* Fallback f\u00fcr var(--zk-slate-600) *\/\r\n      color: var(--zk-slate-600);\r\n      width: 100%;\r\n      box-sizing: border-box;\r\n      padding: 0;\r\n      background-color: #ffffff; \/* WICHTIG f\u00fcr Elementor *\/\r\n      overflow-x: hidden;\r\n      position: relative;\r\n    }\r\n\r\n    .zk-modern-page * { box-sizing: border-box; }\r\n    .zk-modern-page a { text-decoration: none; color: inherit; }\r\n\r\n    \/* Container *\/\r\n    .zk-container {\r\n        max-width: 1100px;\r\n        margin: 0 auto;\r\n        padding: 4rem 1.5rem;\r\n        position: relative;\r\n        z-index: 2;\r\n    }\r\n    @media (min-width: 768px) { .zk-container { padding: 6rem 2rem; } }\r\n\r\n    \/* --- ANIMATIONS (Scroll Trigger) --- *\/\r\n    .zk-anim-fade-up {\r\n        opacity: 0;\r\n        transform: translateY(30px);\r\n        transition: opacity 0.8s ease-out, transform 0.8s cubic-bezier(0.2, 0.8, 0.2, 1);\r\n    }\r\n    \/* Fallback: Falls JS nicht l\u00e4uft oder im Editor, zeige Elemente standardm\u00e4\u00dfig an *\/\r\n    .zk-anim-fade-up.is-visible {\r\n        opacity: 1;\r\n        transform: translateY(0);\r\n    }\r\n\r\n    \/* Staggered Delay Helpers *\/\r\n    .zk-delay-100 { transition-delay: 0.1s; }\r\n    .zk-delay-200 { transition-delay: 0.2s; }\r\n    .zk-delay-300 { transition-delay: 0.3s; }\r\n\r\n    \/* --- BACKGROUND ELEMENTS --- *\/\r\n    .zk-bg-gradient-top {\r\n        position: absolute;\r\n        top: 0; left: 0; right: 0;\r\n        height: 800px;\r\n        background: radial-gradient(circle at 70% -20%, #f7fee7 0%, transparent 60%);\r\n        z-index: 1;\r\n        pointer-events: none;\r\n    }\r\n    .zk-bg-gradient-mid {\r\n        position: absolute;\r\n        top: 50%; left: -20%;\r\n        width: 600px; height: 600px;\r\n        background: radial-gradient(circle, #f8fafc 0%, transparent 70%);\r\n        z-index: 1;\r\n        pointer-events: none;\r\n    }\r\n\r\n    \/* --- TYPOGRAPHY --- *\/\r\n    \/* Neue Dachzeile Style *\/\r\n    .zk-pre-headline {\r\n        color: var(--zk-lime-600);\r\n        font-weight: 700;\r\n        letter-spacing: 0.05em;\r\n        font-size: 1rem;\r\n        text-transform: uppercase;\r\n        display: block;\r\n        margin-bottom: 0.5rem;\r\n    }\r\n\r\n    .zk-h1 {\r\n        font-size: clamp(2rem, 4vw, 3rem); \/* Etwas kleiner als vorher *\/\r\n        font-weight: 800;\r\n        color: var(--zk-slate-900);\r\n        margin-bottom: 2rem;\r\n        line-height: 1.15;\r\n        letter-spacing: -0.02em;\r\n    }\r\n    \/* Gradient Text Highlight *\/\r\n    .zk-highlight-text {\r\n        background: linear-gradient(120deg, var(--zk-lime-600), var(--zk-lime-400));\r\n        -webkit-background-clip: text;\r\n        -webkit-text-fill-color: transparent;\r\n        display: inline-block;\r\n        \/* Fallback f\u00fcr Browser die text-fill nicht k\u00f6nnen *\/\r\n        color: var(--zk-lime-600); \r\n    }\r\n    @supports (-webkit-background-clip: text) {\r\n        .zk-highlight-text { color: transparent; }\r\n    }\r\n\r\n\r\n    .zk-h2 {\r\n        font-size: clamp(1.5rem, 4vw, 2rem);\r\n        font-weight: 700;\r\n        color: var(--zk-slate-900);\r\n        margin-top: 4rem;\r\n        margin-bottom: 1.5rem;\r\n        display: flex; align-items: center; gap: 0.8rem;\r\n    }\r\n    \r\n    .zk-h3 {\r\n        font-size: 1.1rem;\r\n        font-weight: 700;\r\n        text-transform: uppercase;\r\n        letter-spacing: 0.05em;\r\n        color: var(--zk-slate-500);\r\n        margin-top: 2.5rem;\r\n        margin-bottom: 1.5rem;\r\n        display: block;\r\n    }\r\n\r\n    .zk-text {\r\n        font-size: 1.05rem;\r\n        color: var(--zk-slate-600);\r\n        margin-bottom: 1.5rem;\r\n        max-width: 800px;\r\n    }\r\n    \r\n    \/* --- CARDS & GRIDS --- *\/\r\n    \r\n    \/* Grid Layout for Lists *\/\r\n    .zk-card-grid {\r\n        display: grid;\r\n        grid-template-columns: 1fr;\r\n        gap: 1.5rem;\r\n        margin: 2rem 0;\r\n    }\r\n    @media (min-width: 768px) {\r\n        .zk-card-grid { grid-template-columns: 1fr 1fr; }\r\n    }\r\n\r\n    \/* Card Item Style *\/\r\n    .zk-card-item {\r\n        background: white;\r\n        border: 1px solid var(--zk-slate-200);\r\n        border-radius: 1rem;\r\n        padding: 1.5rem;\r\n        transition: all 0.3s cubic-bezier(0.25, 0.8, 0.25, 1);\r\n        position: relative;\r\n        overflow: hidden;\r\n        height: 100%; \/* Gleich hoch *\/\r\n        box-shadow: var(--zk-shadow-sm);\r\n    }\r\n\r\n    .zk-card-item:hover {\r\n        transform: translateY(-5px);\r\n        box-shadow: var(--zk-shadow-lg);\r\n        border-color: var(--zk-lime-400);\r\n    }\r\n\r\n    .zk-card-item strong {\r\n        display: block;\r\n        color: var(--zk-slate-900);\r\n        font-size: 1.1rem;\r\n        margin-bottom: 0.5rem;\r\n    }\r\n    \r\n    .zk-icon-wrapper {\r\n        width: 40px; height: 40px;\r\n        background: var(--zk-lime-50);\r\n        color: var(--zk-lime-600);\r\n        border-radius: 50%;\r\n        display: flex; align-items: center; justify-content: center;\r\n        margin-bottom: 1rem;\r\n        transition: transform 0.3s ease;\r\n    }\r\n    .zk-card-item:hover .zk-icon-wrapper {\r\n        transform: scale(1.1) rotate(5deg);\r\n        background: var(--zk-lime-500);\r\n        color: white;\r\n    }\r\n\r\n    \/* Box Green (Modern Version) *\/\r\n    .zk-highlight-box {\r\n        background: linear-gradient(135deg, var(--zk-lime-50) 0%, #ffffff 100%);\r\n        border: 1px solid var(--zk-lime-200);\r\n        border-left: 6px solid var(--zk-lime-500);\r\n        padding: 2.5rem;\r\n        border-radius: 1rem;\r\n        margin: 3rem 0;\r\n        box-shadow: var(--zk-shadow-md);\r\n        position: relative;\r\n    }\r\n    \r\n    \/* --- DIVIDER --- *\/\r\n    .zk-divider {\r\n        position: relative;\r\n        height: 1px;\r\n        background: var(--zk-slate-200);\r\n        margin: 6rem 0;\r\n        width: 100%;\r\n        overflow: visible;\r\n    }\r\n    .zk-divider::after {\r\n        content: 'HISTORY';\r\n        position: absolute;\r\n        top: 50%; left: 50%;\r\n        transform: translate(-50%, -50%);\r\n        background: white;\r\n        padding: 0 1rem;\r\n        color: var(--zk-slate-400);\r\n        font-size: 0.8rem;\r\n        font-weight: 700;\r\n        letter-spacing: 0.2em;\r\n    }\r\n\r\n    \/* --- BUTTONS (FIXED FOR ELEMENTOR) --- *\/\r\n    .zk-btn-area {\r\n        margin-top: 4rem;\r\n        text-align: center;\r\n    }\r\n    .zk-btn {\r\n        display: inline-flex; align-items: center; gap: 0.8rem;\r\n        \/* Explizite Farbe statt Variable f\u00fcr mehr Sicherheit *\/\r\n        background-color: #0f172a; \r\n        color: white !important;\r\n        padding: 1rem 2rem;\r\n        border-radius: 99px;\r\n        font-weight: 600;\r\n        transition: all 0.3s ease;\r\n        box-shadow: var(--zk-shadow-md);\r\n        line-height: 1.2;\r\n    }\r\n    .zk-btn:hover {\r\n        background-color: #84cc16; \/* Lime-500 *\/\r\n        transform: translateY(-3px);\r\n        box-shadow: var(--zk-shadow-lg);\r\n        color: white !important;\r\n    }\r\n    \/* FIX: SVG Gr\u00f6\u00dfe erzwingen *\/\r\n    .zk-btn svg { \r\n        width: 20px !important; \r\n        height: 20px !important; \r\n        min-width: 20px;\r\n        transition: transform 0.3s ease; \r\n        fill: none;\r\n    }\r\n    .zk-btn:hover svg { transform: translateX(3px); }\r\n\r\n  <\/style>\r\n\r\n  <div class=\"zk-bg-gradient-top\"><\/div>\r\n  <div class=\"zk-bg-gradient-mid\"><\/div>\r\n\r\n  <div class=\"zk-container\">\r\n\r\n    <div class=\"zk-anim-fade-up\">\r\n        <span style=\"color: var(--zk-lime-600); font-weight: 700; letter-spacing: 0.1em; font-size: 0.85rem; background: var(--zk-lime-100); padding: 4px 8px; border-radius: 4px; display:inline-block; margin-bottom: 1rem;\">UPDATE 2026<\/span>\r\n        \r\n        <span class=\"zk-pre-headline\">New legal market situation:<\/span>\r\n        <h1 class=\"zk-h1\">\r\n            The EmpCo Directive comes into<br>\r\n            full force on <span class=\"zk-highlight-text\">September 27, 2026<\/span>\r\n        <\/h1>\r\n        \r\n        <p class=\"zk-text\">\r\n            With the entry into force of the EU EmpCo Directive (Empowering Consumers for the Green Transition), the market for ecological product claims is changing fundamentally. As of September 27, 2026, environmental and sustainability claims are strictly regulated.\r\n        <\/p>\r\n        <p class=\"zk-text\">\r\n            Claims such as \"compostable,\" \"biodegradable,\" \"environmentally friendly,\" or \"carbon neutral\" may only be used in the future if they are substantiated by independent, verifiable evidence.\r\n        <\/p>\r\n    <\/div>\r\n\r\n    <span class=\"zk-h3 zk-anim-fade-up zk-delay-100\">For manufacturers, this means:<\/span>\r\n    \r\n    <div class=\"zk-card-grid\">\r\n        <div class=\"zk-card-item zk-anim-fade-up zk-delay-100\">\r\n            <div class=\"zk-icon-wrapper\">\r\n                <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><circle cx=\"12\" cy=\"12\" r=\"10\"\/><line x1=\"15\" y1=\"9\" x2=\"9\" y2=\"15\"\/><line x1=\"9\" y1=\"9\" x2=\"15\" y2=\"15\"\/><\/svg>\r\n            <\/div>\r\n            <strong>Ban on Self-Claims<\/strong>\r\n            Self-claims without verification are prohibited.\r\n        <\/div>\r\n        <div class=\"zk-card-item zk-anim-fade-up zk-delay-200\">\r\n             <div class=\"zk-icon-wrapper\">\r\n                <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M12 22s8-4 8-10V5l-8-3-8 3v7c0 6 8 10 8 10z\"\/><\/svg>\r\n            <\/div>\r\n            <strong>Certification Requirement<\/strong>\r\n            Environmental logos and labels must be state-recognized or strictly certified.\r\n        <\/div>\r\n        <div class=\"zk-card-item zk-anim-fade-up zk-delay-100\">\r\n             <div class=\"zk-icon-wrapper\">\r\n                <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M10.29 3.86L1.82 18a2 2 0 0 0 1.71 3h16.94a2 2 0 0 0 1.71-3L13.71 3.86a2 2 0 0 0-3.42 0z\"\/><line x1=\"12\" y1=\"9\" x2=\"12\" y2=\"13\"\/><line x1=\"12\" y1=\"17\" x2=\"12.01\" y2=\"17\"\/><\/svg>\r\n            <\/div>\r\n            <strong>Liability Risk<\/strong>\r\n            Missing evidence can lead to fines, warnings, and market bans.\r\n        <\/div>\r\n        <div class=\"zk-card-item zk-anim-fade-up zk-delay-200\">\r\n             <div class=\"zk-icon-wrapper\">\r\n                <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"9 11 12 14 22 4\"\/><path d=\"M21 12v7a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V5a2 2 0 0 1 2-2h11\"\/><\/svg>\r\n            <\/div>\r\n            <strong>Independent Bodies<\/strong>\r\n            Only independent certification bodies are permitted to confirm the authenticity of such claims.\r\n        <\/div>\r\n    <\/div>\r\n\r\n    <div class=\"zk-highlight-box zk-anim-fade-up\">\r\n        <p class=\"zk-text\" style=\"font-size: 1.2rem; font-weight: 500; color: var(--zk-slate-900); margin:0;\">\r\n            This creates new market requirements \u2013 and at the same time a high risk for companies that wish to continue advertising with ecological claims.\r\n        <\/p>\r\n    <\/div>\r\n\r\n    <div class=\"zk-anim-fade-up\">\r\n        <h2 class=\"zk-h2\">Why ZERKOM\u00ae is crucial now<\/h2>\r\n        <p class=\"zk-text\">\r\n            ZERKOM\u00ae is the only state-recognized certification body in Germany and Europe that confirms the \"100% compostable\" guarantee with an official, verified guarantee mark.\r\n            Only this type of certification fully meets the requirements of the new EmpCo Directive.\r\n        <\/p>\r\n    <\/div>\r\n\r\n    <span class=\"zk-h3 zk-anim-fade-up\">For manufacturers, this brings decisive advantages:<\/span>\r\n\r\n    <div class=\"zk-card-grid\">\r\n        <div class=\"zk-card-item zk-anim-fade-up\">\r\n            <div class=\"zk-icon-wrapper\" style=\"background: #ecfccb; color: #4d7c0f;\">\r\n                <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"><\/polyline><\/svg>\r\n            <\/div>\r\n            <strong>Legally secure claim \"100% compostable\"<\/strong>\r\n            Only with ZERKOM\u00ae certification may this statement continue to be used publicly in the future \u2013 in marketing, sales, and product promotion.\r\n        <\/div>\r\n\r\n        <div class=\"zk-card-item zk-anim-fade-up zk-delay-100\">\r\n            <div class=\"zk-icon-wrapper\" style=\"background: #ecfccb; color: #4d7c0f;\">\r\n                <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"><\/polyline><\/svg>\r\n            <\/div>\r\n            <strong>Protection against warnings and market bans<\/strong>\r\n            Seals without independent verification or self-declarations without certification will be prohibited. ZERKOM\u00ae prevents exactly this risk.\r\n        <\/div>\r\n\r\n        <div class=\"zk-card-item zk-anim-fade-up\">\r\n            <div class=\"zk-icon-wrapper\" style=\"background: #ecfccb; color: #4d7c0f;\">\r\n                <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"><\/polyline><\/svg>\r\n            <\/div>\r\n            <strong>Official testing processes according to EU standards<\/strong>\r\n            Our certification not only confirms compostability but also documents it in a legally compliant procedure that fully meets the EmpCo requirements.\r\n        <\/div>\r\n\r\n        <div class=\"zk-card-item zk-anim-fade-up zk-delay-100\">\r\n            <div class=\"zk-icon-wrapper\" style=\"background: #ecfccb; color: #4d7c0f;\">\r\n                <svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><polyline points=\"20 6 9 17 4 12\"><\/polyline><\/svg>\r\n            <\/div>\r\n            <strong>Competitive advantage from 2026<\/strong>\r\n            Manufacturers with the ZERKOM\u00ae seal can continue to advertise credibly and legally compliantly even after the deadline \u2013 an advantage that remains clearly visible in the market.\r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n    <div class=\"zk-anim-fade-up\">\r\n        <h2 class=\"zk-h2\">ZERKOM\u00ae is the solution for the new legal situation<\/h2>\r\n        <p class=\"zk-text\">\r\n            The EmpCo Directive makes the market more transparent \u2013 and protects consumers from greenwashing.\r\n            However, for companies, it means: No certification, no environmental claims.\r\n        <\/p>\r\n        <div style=\"background: var(--zk-slate-50); padding: 1.5rem; border-radius: 1rem; border: 1px dashed var(--zk-slate-300);\">\r\n            <strong>With ZERKOM\u00ae, your product receives:<\/strong>\r\n            <ul style=\"margin: 0.5rem 0 0 1.2rem; padding:0; color: var(--zk-slate-600);\">\r\n                <li style=\"margin-bottom:0.5rem;\">a recognized, official verification seal,<\/li>\r\n                <li style=\"margin-bottom:0.5rem;\">legally compliant proof,<\/li>\r\n                <li>and permission to continue advertising with the claim \"100% compostable\".<\/li>\r\n            <\/ul>\r\n        <\/div>\r\n    <\/div>\r\n\r\n\r\n    <div class=\"zk-divider\"><\/div>\r\n\r\n\r\n    <div class=\"zk-anim-fade-up\">\r\n        <h1 class=\"zk-h1\" style=\"font-size: 2.5rem; color: var(--zk-slate-400);\">Review:<br>Legal Situation since 2024<\/h1>\r\n\r\n        <h2 class=\"zk-h2\">Market situation since Jan 17, 2024<\/h2>\r\n        <p class=\"zk-text\"><strong>EU Law restricting Greenwashing<\/strong><\/p>\r\n        <p class=\"zk-text\">\r\n            With the entry into force of the new EU law restricting greenwashing on January 17, 2024, the necessity for clearly recognizable guarantee information and the introduction of a new label for guarantees extending beyond statutory warranties is mandated.\r\n        <\/p>\r\n    <\/div>\r\n\r\n    <div class=\"zk-anim-fade-up\">\r\n        <h2 class=\"zk-h2\">ZERKOM\u00ae offers security<\/h2>\r\n        <p class=\"zk-text\">\r\n            The ZERKOM\u00ae sustainability seal in the form of a guarantee mark is unique and closes the protection gap for quality seals. While conventional quality seals merely represent a snapshot at the time of testing, ZERKOM\u00ae offers a permanent and legally binding guarantee or warranty for product properties.\r\n        <\/p>\r\n\r\n        <div class=\"zk-highlight-box\" style=\"border-left-color: var(--zk-slate-400); background: var(--zk-slate-50);\">\r\n            <p class=\"zk-text\" style=\"margin:0;\">\r\n                With the new guidelines, regulations, and laws of recent years, a clear trend is emerging: plastic and greenwashing will be fought increasingly intensively in the future. Further, stricter laws will follow, posing an incalculable risk for affected companies and their operational and strategic planning.\r\n            <\/p>\r\n        <\/div>\r\n\r\n        <p class=\"zk-text\">\r\n            Questionable sustainability seals or greenwashing can permanently damage the image, lead to loss of customers as well as financial losses, and even legal consequences.\r\n        <\/p>\r\n    <\/div>\r\n\r\n    <div class=\"zk-anim-fade-up\">\r\n        <h2 class=\"zk-h2\">Advantages of the ZERKOM\u00ae Sustainability Seal<\/h2>\r\n        <p class=\"zk-text\">\r\n            The ZERKOM\u00ae seal offers companies the opportunity to stand out from the competition with a genuine green sustainability seal and offers advantages for all actors involved \u2013 from the manufacturer to the reseller to the end consumer. This leads to positive reporting, approval from consumers, and a positive image transfer from ZERKOM\u00ae's uncompromisingly green sustainability seal to the respective company.\r\n        <\/p>\r\n        <p class=\"zk-text\">\r\n            For the first time, consumers have security with a sustainability seal that legally guarantees product properties. As the only sustainability seal for 100% compostable packaging or products, ZERKOM\u00ae already meets the new EU guidelines and thus offers companies planning security today for the coming years and laws.\r\n        <\/p>\r\n    <\/div>\r\n\r\n    <div class=\"zk-anim-fade-up\">\r\n        <h2 class=\"zk-h2\">The brand \"100% Compostable\" provides a guarantee<\/h2>\r\n        <p class=\"zk-text\">\r\n            The Green Dot and the Green Button are already known. Now there is also the \"100% Compostable\" brand, made possible by the Trademark Law Modernization Act, which came into force on January 14, 2020. This law created a new trademark category with the \"guarantee mark\". This allows signs to be registered with which a trademark owner assumes the guarantee for certain properties of the goods and services of other providers.\r\n        <\/p>\r\n        <p class=\"zk-text\">\r\n            In contrast to the function of origin in the case of the individual mark, the guarantee mark has a guarantee function. A certain neutrality of the guarantee mark owner is achieved by the fact that they may not offer the goods and services for whose quality they bear the guarantee themselves. Own quality seals, such as those used by some supermarket chains, cannot therefore be protected as a guarantee mark. The exact rules for their mark must be laid down by the guarantee mark owner in a statute.\r\n        <\/p>\r\n    <\/div>\r\n\r\n    <div class=\"zk-anim-fade-up\">\r\n        <h2 class=\"zk-h2\">Protection gap for quality seals closed<\/h2>\r\n        <p class=\"zk-text\">\r\n            Until now, even objective quality seals could only be protected as a trademark to a very limited extent. An individual mark is \u2013 vividly expressed \u2013 the name of a product of a certain manufacturer. However, quality seals are affixed to products from different manufacturers if they meet the required quality. They are therefore not trademarks in the conventional sense.\r\n        <\/p>\r\n        <p class=\"zk-text\">\r\n            Even if individual quality seals were registered as trademarks, they could legally not be used as such and were therefore not recognized by the courts. The guarantee mark thus closes a protection gap in the registration of such seals.\r\n        <\/p>\r\n        <p class=\"zk-text\">\r\n            The \"100% Compostable\" mark uses this new possibility and offers companies and consumers security through a sustainability seal that legally guarantees product properties. As the only sustainability seal for 100% compostable packaging or products, ZERKOM\u00ae already meets the new EU guidelines and thus offers companies planning security today for the coming years and laws.\r\n        <\/p>\r\n    <\/div>\r\n\r\n    <div class=\"zk-btn-area zk-anim-fade-up\">\r\n        <a href=\"https:\/\/www.europarl.europa.eu\/news\/de\/press-room\/20240112IPR16772\/parlament-nimmt-verbot-von-grunfarberei-und-irrefuhrender-produktinformation-an\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"zk-btn\">\r\n            Press Release European Parliament\r\n            <svg fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" viewBox=\"0 0 24 24\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><path d=\"M18 13v6a2 2 0 0 1-2 2H5a2 2 0 0 1-2-2V8a2 2 0 0 1 2-2h6\"\/><polyline points=\"15 3 21 3 21 9\"\/><line x1=\"10\" x2=\"21\" y1=\"14\" y2=\"3\"\/><\/svg>\r\n        <\/a>\r\n    <\/div>\r\n\r\n  <\/div> <\/div>\r\n\r\n<script>\r\n    document.addEventListener(\"DOMContentLoaded\", function() {\r\n        \/\/ Fallback: Wenn Observer nicht unterst\u00fctzt wird oder zu langsam ist, alles anzeigen\r\n        const animatedElements = document.querySelectorAll('.zk-anim-fade-up');\r\n        \r\n        \/\/ Elementor Editor Check\r\n        const isElementorEditor = document.body.classList.contains('elementor-editor-active');\r\n        \r\n        if (isElementorEditor) {\r\n            animatedElements.forEach(el => el.classList.add('is-visible'));\r\n            return;\r\n        }\r\n\r\n        const observerOptions = {\r\n            root: null,\r\n            rootMargin: \"0px\",\r\n            threshold: 0.1\r\n        };\r\n\r\n        if ('IntersectionObserver' in window) {\r\n            const observer = new IntersectionObserver((entries, observer) => {\r\n                entries.forEach(entry => {\r\n                    if (entry.isIntersecting) {\r\n                        entry.target.classList.add(\"is-visible\");\r\n                        observer.unobserve(entry.target); \r\n                    }\r\n                });\r\n            }, observerOptions);\r\n            \r\n            animatedElements.forEach(el => observer.observe(el));\r\n        } else {\r\n            \/\/ Fallback f\u00fcr alte Browser\r\n            animatedElements.forEach(el => el.classList.add('is-visible'));\r\n        }\r\n    });\r\n<\/script>\r\n\r\n<\/body>\r\n<\/html>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Legislation &#038; EmpCo Directive | ZERKOM\u00ae UPDATE 2026 New legal market situation: The EmpCo Directive comes into full force on September 27, 2026 With the entry into force of the EU EmpCo Directive (Empowering Consumers for the Green Transition), the market for ecological product claims is changing fundamentally. As of September 27, 2026, environmental and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-985","page","type-page","status-publish","hentry"],"_hostinger_reach_plugin_has_subscription_block":false,"_hostinger_reach_plugin_is_elementor":false,"_links":{"self":[{"href":"https:\/\/zerkom.de\/en\/wp-json\/wp\/v2\/pages\/985","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zerkom.de\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/zerkom.de\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/zerkom.de\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zerkom.de\/en\/wp-json\/wp\/v2\/comments?post=985"}],"version-history":[{"count":4,"href":"https:\/\/zerkom.de\/en\/wp-json\/wp\/v2\/pages\/985\/revisions"}],"predecessor-version":[{"id":994,"href":"https:\/\/zerkom.de\/en\/wp-json\/wp\/v2\/pages\/985\/revisions\/994"}],"wp:attachment":[{"href":"https:\/\/zerkom.de\/en\/wp-json\/wp\/v2\/media?parent=985"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}